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ALL EYES ARE ON NEW SUNSIGHTS SUNGLASS BOUTIQUE AT WARD CENTRE
SUNSIGHTS SUNGLASS BOUTIQUE Opens Sunglasses Store Aimed at Younger Fashion Customer
SUNSIGHTS SUNGLASS BOUTIQUE, the trendier new offspring of the upscale luxury sunwear specialty chain, SUNSIGHTS SUNGLASS BOUTIQUE, opened its new store location on Friday, January 11th at Ward Centre in Honolulu, HI. Additional store locations are scheduled to open later this year. The new SUNSIGHTS SUNGLASS BOUTIQUE retail concept is targeted to younger consumers, teens through younger-minded adults, who crave trendy sunglass styling. The stores offer shoppers a hip, age appropriate mix of designer brands in a wide price range. Designed to attract a younger customer base, SUNSIGHTS SUNGLASS BOUTIQUE features a very inviting atmosphere with light colored wooded displays and flooring, high impact advertising visuals, a red colored back focus wall and trendy in-store music. SUNSIGHTS SUNGLASS BOUTIQUE also provides shoppers with the extremely popular “hands-on” open-sell retail format initiated by its higher-end sister retail concept, SOLSTICE SUNGLASS BOUTIQUE. Rather than keeping sunglasses behind a counter or under lock and
key, customers are encouraged to take control of their sunglass destiny by touching and trying-on as many pairs as they like with maximum ease from the store’s open, unlocked wall displays. Shoppers can now feast their eyes on sunglasses from the hottest designer brands targeted to younger fashion customers such as A/X Armani Exchange and Marc by Marc Jacobs starting below $100.00 to higher priced designer sunwear brands such as Dior, Gucci and Giorgio Armani that can climb upwards of $350.00. Additional collections available at SUNSIGHTS SUNGLASS BOUTIQUE include: Juicy Couture, Diesel, Emporio Armani, Boss Hugo Boss, MaxMara, Kate Spade, Smith, Lacoste, Michael Michael Kors, Sean Jean, Coach, Ray Ban, Oakley and Maui Jim, among others. “We are thrilled about the grand opening of our SUNSIGHTS SUNGLASS BOUTIQUE store at Ward Centre,” said Jan Michel, VP of Store Operations. “We feel that it is an incredible shopping Mecca that can successfully support our retail concept.” “SUNSIGHTS SUNGLASS BOUTIQUE" concept will enable us to zero-in on a younger fashion sunglass customer. This new retail concept is trendier, hipper and offers the customer a wider price range of sunglass options. At the same time, it offers shoppers the vast selection, personalized service and open sell shopping approach that has made our higher end SOLSTICE SUNGLASS BOUTIQUE concept so successful,” said Claudio Gottardi, CEO of Safilo Group, worldwide parent company of the retail subsidiary Solstice Marketing Concepts, LLC.
SUNSIGHTS by SOLSTICE is an upscale sunglass specialty chain owned and operated by Solstice Marketing Concepts, LLC, a privately held company with offices in New York City. Solstice is a subsidiary of global eyewear manufacturer Safilo Group and also operates the SOLSTICE SUNGLASS BOUTIQUE luxury sunglass specialty chain with over 100 locations in major cities nationwide. For general information and store locations, visit www.solsticestores.com or call SOLSTICE toll free 1-866-246-9043.
